Google Ads: Beginners to Pro Guide to Google Adwords
Instructor
KuKu
Reviews
What You'll Learn?
- Understanding the fundamentals of Google Ads and its interface
- Creating and setting up a Google Ads account
- Structuring campaigns, ad groups, and ad sets
- Conducting keyword research and understanding match types
- Learning about campaign types, including search, display, and video
- Setting up conversion tracking and measuring ad performance
- Exploring bidding strategies and budget allocation
- Utilizing ad extensions and different types of assets for campaigns
- Implementing advanced campaign types like shopping and app install campaigns
- Understanding the auction dynamics, ad ranking, and impression share
- Analyzing key metrics for campaign performance evaluation
- Leveraging Google Ads for different marketing goals and funnels
- Navigating through Google Ads policies and compliance
- Applying AI tools like Google Bard and ChatGPT for ads optimization
- Incorporating remarketing strategies to recapture audience interest
- Exploring miscellaneous topics to enhance Google Ads proficiency.
- Individuals new to digital marketing seeking a comprehensive start in Google Ads
- Marketing professionals looking to deepen their knowledge of online advertising
- Business owners who wish to promote their products or services effectively online
- Freelancers and consultants aiming to offer Google Ads services to clients
- Career changers interested in entering the digital advertising industry
- Students and educators needing a practical understanding of Google Ads for academic purposes
- Digital marketing enthusiasts wanting to learn about the latest Google Ads features and best practices
- Professionals in other fields who require a working knowledge of Google Ads for cross-functional roles.
- Nothing required
- Internet connection
- Eager to learn
- 8 hours on-demand video
- 2 articles
- 1 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion