Marketing

Google Ads: Beginners to Pro Guide to Google Adwords

Instructor

KuKu

Reviews 5.00 (1 Reviews)

Course Overview

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What You'll Learn?

  • Understanding the fundamentals of Google Ads and its interface
  • Creating and setting up a Google Ads account
  • Structuring campaigns, ad groups, and ad sets
  • Conducting keyword research and understanding match types
  • Learning about campaign types, including search, display, and video
  • Setting up conversion tracking and measuring ad performance
  • Exploring bidding strategies and budget allocation
  • Utilizing ad extensions and different types of assets for campaigns
  • Implementing advanced campaign types like shopping and app install campaigns
  • Understanding the auction dynamics, ad ranking, and impression share
  • Analyzing key metrics for campaign performance evaluation
  • Leveraging Google Ads for different marketing goals and funnels
  • Navigating through Google Ads policies and compliance
  • Applying AI tools like Google Bard and ChatGPT for ads optimization
  • Incorporating remarketing strategies to recapture audience interest
  • Exploring miscellaneous topics to enhance Google Ads proficiency.
  • Individuals new to digital marketing seeking a comprehensive start in Google Ads
  • Marketing professionals looking to deepen their knowledge of online advertising
  • Business owners who wish to promote their products or services effectively online
  • Freelancers and consultants aiming to offer Google Ads services to clients
  • Career changers interested in entering the digital advertising industry
  • Students and educators needing a practical understanding of Google Ads for academic purposes
  • Digital marketing enthusiasts wanting to learn about the latest Google Ads features and best practices
  • Professionals in other fields who require a working knowledge of Google Ads for cross-functional roles.
  • Nothing required
  • Internet connection
  • Eager to learn
  • 8 hours on-demand video
  • 2 articles
  • 1 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Course Content

Membership
  • Duration 08:00:00
  • Lessons 20
  • Last Update January 15, 2025