Microsoft Advertising (Bing Ads): Complete A to Z Guide
Instructor
KuKu
Reviews
What You'll Learn?
- Utilize search ads to drive sales, leads, and traffic to an online business.
- Create and manage search, shopping, mobile, and remarketing campaigns.
- Follow strategies for building remarketing campaigns to retarget users online.
- Conduct in-depth campaign optimizations in Microsoft Ads.
- Set up Universal Event Tracking (UET) tags to boost sales.
- Target different audience segments including demographics and content.
- Understand bidding strategies and how to apply them for campaign success.
- Explore the Microsoft Audience Network for extended reach.
- Master conversion tracking and leverage offline conversions.
- Initiate remarketing campaigns and dynamic remarketing lists.
- Set up and optimize shopping ads and mobile app campaigns.
- Analyze performance through Microsoft Ads reports and custom reports.
- Utilize the Shared Library and its features like audience lists and budget options.
- Implement bulk actions and use Microsoft Advertising Editor for efficient management.
- Design experiments to test campaign variations.
- Understand billing processes within Microsoft Ads.
- Learn about agency management within the Microsoft Ads environment.
- Import campaigns and data from Google Ads.
- Access resources and certifications offered by Microsoft Ads.
- Entrepreneurs starting new businesses and seeking to advertise online.
- Business owners who want to promote their products or services through Microsoft Ads.
- PPC professionals looking to deepen their knowledge of Microsoft Ads.
- Digital marketers aiming to enhance their advertising skill set.
- Individuals interested in learning about paid search advertising.
- Marketing students or recent graduates wanting practical advertising tools.
- Freelancers and agency personnel who manage online ad campaigns for clients.
- Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.
- Eager to learn
- Internet connection
- 4.3 hours on-demand video
- 1 article
- Access on mobile and TV
- Full lifetime access
- Certificate of completion