Marketing

Microsoft Advertising (Bing Ads): Complete A to Z Guide

Instructor

KuKu

Reviews 5.00 (1 Reviews)

Course Overview

To Access this Content and other Bonuses Signup or Login to Membership

What You'll Learn?

  • Utilize search ads to drive sales, leads, and traffic to an online business.
  • Create and manage search, shopping, mobile, and remarketing campaigns.
  • Follow strategies for building remarketing campaigns to retarget users online.
  • Conduct in-depth campaign optimizations in Microsoft Ads.
  • Set up Universal Event Tracking (UET) tags to boost sales.
  • Target different audience segments including demographics and content.
  • Understand bidding strategies and how to apply them for campaign success.
  • Explore the Microsoft Audience Network for extended reach.
  • Master conversion tracking and leverage offline conversions.
  • Initiate remarketing campaigns and dynamic remarketing lists.
  • Set up and optimize shopping ads and mobile app campaigns.
  • Analyze performance through Microsoft Ads reports and custom reports.
  • Utilize the Shared Library and its features like audience lists and budget options.
  • Implement bulk actions and use Microsoft Advertising Editor for efficient management.
  • Design experiments to test campaign variations.
  • Understand billing processes within Microsoft Ads.
  • Learn about agency management within the Microsoft Ads environment.
  • Import campaigns and data from Google Ads.
  • Access resources and certifications offered by Microsoft Ads.
  • Entrepreneurs starting new businesses and seeking to advertise online.
  • Business owners who want to promote their products or services through Microsoft Ads.
  • PPC professionals looking to deepen their knowledge of Microsoft Ads.
  • Digital marketers aiming to enhance their advertising skill set.
  • Individuals interested in learning about paid search advertising.
  • Marketing students or recent graduates wanting practical advertising tools.
  • Freelancers and agency personnel who manage online ad campaigns for clients.
  • Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.
  • Eager to learn
  • Internet connection
  • 4.3 hours on-demand video
  • 1 article
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Course Content

Membership
  • Duration 04:30:00
  • Lessons 17
  • Last Update January 15, 2025