Google Ads: Beginners to Pro Guide to Google Adwords

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About Course

Advertising strategy to Grow your business and get Google Ads certification of expertise after completing this course!

Welcome to this course, Google Ads: Beginners to Pro Guide to Google Adwords!

Master the Art of Google Ads and Propel Your Business Forward: The Ultimate Guide

Unlock the full potential of digital marketing with our comprehensive Google Ads course, meticulously designed for both beginners and seasoned professionals eager to stay ahead in 2024. Dive into a curriculum that delivers over 7 hours of high-definition video content, structured to transform you into a . . .

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What Will You Learn?

  • Understanding the fundamentals of Google Ads and its interface
  • Creating and setting up a Google Ads account
  • Structuring campaigns, ad groups, and ad sets
  • Conducting keyword research and understanding match types
  • Learning about campaign types, including search, display, and video
  • Setting up conversion tracking and measuring ad performance
  • Exploring bidding strategies and budget allocation
  • Utilizing ad extensions and different types of assets for campaigns
  • Implementing advanced campaign types like shopping and app install campaigns
  • Understanding the auction dynamics, ad ranking, and impression share
  • Analyzing key metrics for campaign performance evaluation
  • Leveraging Google Ads for different marketing goals and funnels
  • Navigating through Google Ads policies and compliance
  • Applying AI tools like Google Bard and ChatGPT for ads optimization
  • Incorporating remarketing strategies to recapture audience interest
  • Exploring miscellaneous topics to enhance Google Ads proficiency.

Course Content

Introduction to Google Adwords

Creating First Campaign

Keyword Research Art

Few Key Metrics to Consider

Conversion Tracking & Measurement

Ad Auction, Ad Position & Impression Share

Ad Campaign & Ad types

Bidding & Extensions (Assets)

Setting Up Campaign Types

Other Miscellaneous Topics