Google Ads: Beginners to Pro Guide to Google Adwords

What Will You Learn?

• Understanding the fundamentals of Google Ads and its interface
• Creating and setting up a Google Ads account
• Structuring campaigns, ad groups, and ad sets
• Conducting keyword research and understanding match types
• Learning about campaign types, including search, display, and video
• Setting up conversion tracking and measuring ad performance
• Exploring bidding strategies and budget allocation
• Utilizing ad extensions and different types of assets for campaigns
• Implementing advanced campaign types like shopping and app install campaigns
• Understanding the auction dynamics, ad ranking, and impression share
• Analyzing key metrics for campaign performance evaluation
• Leveraging Google Ads for different marketing goals and funnels
• Navigating through Google Ads policies and compliance
• Applying AI tools like Google Bard and ChatGPT for ads optimization
• Incorporating remarketing strategies to recapture audience interest
• Exploring miscellaneous topics to enhance Google Ads proficiency.