Linkedin Ads Masterclass: Step by Step: Basic to Advance

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What Will You Learn?

  • Overview and introduction to LinkedIn Ads
  • Essential requirements for creating effective LinkedIn campaigns
  • Setting up and structuring a LinkedIn Ads account
  • Understanding the auction system, bidding strategies, and ad relevance
  • Creating campaign groups, campaigns, and ads within LinkedIn
  • Identifying key metrics for ad performance evaluation
  • Conducting live walkthroughs of LinkedIn's Campaign Manager
  • Establishing campaign goals and budgeting
  • Advanced targeting techniques for campaign optimization
  • Designing and deploying compelling ad creatives
  • Structuring campaigns for increased engagement and conversion
  • Exploring advanced ad formats and bidding strategies
  • Setting up LinkedIn Insight Tag for tracking conversions
  • Configuring events for LinkedIn conversion tracking
  • Audience setup for precise targeting and remarketing campaigns
  • Differentiating and implementing various campaign types, including Lead Generation, Carousel, Conversation, Document, and Video-Based Campaigns
  • Learning miscellaneous topics related to LinkedIn Ads, including reporting and billing processes

Course Content

Introduction to Linkedin Ads

Basic Setup & Terms to Consider

Linkedin Account Structure

Creating Step by Step Linkedin Ads

More Advanced: Ad Formats & Bidding

Linkedin Tracking & Conversion Setup

Linkedin Remarketing Ads Campaign

Understanding Different Campaigns & Formats

Miscellaneous Topics in Linkedin Ads

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