Linkedin Ads Masterclass: Step by Step: Basic to Advance

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About Course

The LinkedIn Marketing Ads Blueprint: Converting Connections to Customers: Lead generation, sales, Awareness, etc!

Elevate your professional presence and amplify your marketing impact with the ultimate LinkedIn Ads Course: Boost Sales, Lead Generation & More! This is your gateway to mastering the art of LinkedIn advertising, a course designed for marketers, entrepreneurs, and businesses seeking to leverage LinkedIn’s powerful networking capabilities.

In this comprehensive course, you will journey through the nuances of creating and optimizing LinkedIn Ads that captivate and convert. Starting with an introduction to the platform’s advertising . . .

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What Will You Learn?

  • Overview and introduction to LinkedIn Ads
  • Essential requirements for creating effective LinkedIn campaigns
  • Setting up and structuring a LinkedIn Ads account
  • Understanding the auction system, bidding strategies, and ad relevance
  • Creating campaign groups, campaigns, and ads within LinkedIn
  • Identifying key metrics for ad performance evaluation
  • Conducting live walkthroughs of LinkedIn's Campaign Manager
  • Establishing campaign goals and budgeting
  • Advanced targeting techniques for campaign optimization
  • Designing and deploying compelling ad creatives
  • Structuring campaigns for increased engagement and conversion
  • Exploring advanced ad formats and bidding strategies
  • Setting up LinkedIn Insight Tag for tracking conversions
  • Configuring events for LinkedIn conversion tracking
  • Audience setup for precise targeting and remarketing campaigns
  • Differentiating and implementing various campaign types, including Lead Generation, Carousel, Conversation, Document, and Video-Based Campaigns
  • Learning miscellaneous topics related to LinkedIn Ads, including reporting and billing processes

Course Content

Introduction to Linkedin Ads

Basic Setup & Terms to Consider

Linkedin Account Structure

Creating Step by Step Linkedin Ads

More Advanced: Ad Formats & Bidding

Linkedin Tracking & Conversion Setup

Linkedin Remarketing Ads Campaign

Understanding Different Campaigns & Formats

Miscellaneous Topics in Linkedin Ads