Microsoft Advertising (Bing Ads): Complete A to Z Guide

What Will You Learn?

• Utilize search ads to drive sales, leads, and traffic to an online business.
• Create and manage search, shopping, mobile, and remarketing campaigns.
• Follow strategies for building remarketing campaigns to retarget users online.
• Conduct in-depth campaign optimizations in Microsoft Ads.
• Set up Universal Event Tracking (UET) tags to boost sales.
• Target different audience segments including demographics and content.
• Understand bidding strategies and how to apply them for campaign success.
• Explore the Microsoft Audience Network for extended reach.
• Master conversion tracking and leverage offline conversions.
• Initiate remarketing campaigns and dynamic remarketing lists.
• Set up and optimize shopping ads and mobile app campaigns.
• Analyze performance through Microsoft Ads reports and custom reports.
• Utilize the Shared Library and its features like audience lists and budget options.
• Implement bulk actions and use Microsoft Advertising Editor for efficient management.
• Design experiments to test campaign variations.
• Understand billing processes within Microsoft Ads.
• Learn about agency management within the Microsoft Ads environment.
• Import campaigns and data from Google Ads.
• Access resources and certifications offered by Microsoft Ads.