Microsoft Advertising (Bing Ads): Complete A to Z Guide

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Bing Ads Mastery: Convert Clicks into Revenue From Beginner to Pro: Conquering Microsoft Advertising!

Welcome to this course, Microsoft Advertising (Bing Ads): Complete A to Z Guide

Master the Art of Microsoft Ads with Our Comprehensive MasterClass

Unlock the potential of search advertising to elevate your business with our in-depth MasterClass on Microsoft Ads. Dive into the world of online advertising and emerge with the skills to craft, manage, and optimize campaigns that capture your target audience's attention and drive them to action.

Course Highlights:

  • A-Z . . .

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What Will You Learn?

  • Utilize search ads to drive sales, leads, and traffic to an online business.
  • Create and manage search, shopping, mobile, and remarketing campaigns.
  • Follow strategies for building remarketing campaigns to retarget users online.
  • Conduct in-depth campaign optimizations in Microsoft Ads.
  • Set up Universal Event Tracking (UET) tags to boost sales.
  • Target different audience segments including demographics and content.
  • Understand bidding strategies and how to apply them for campaign success.
  • Explore the Microsoft Audience Network for extended reach.
  • Master conversion tracking and leverage offline conversions.
  • Initiate remarketing campaigns and dynamic remarketing lists.
  • Set up and optimize shopping ads and mobile app campaigns.
  • Analyze performance through Microsoft Ads reports and custom reports.
  • Utilize the Shared Library and its features like audience lists and budget options.
  • Implement bulk actions and use Microsoft Advertising Editor for efficient management.
  • Design experiments to test campaign variations.
  • Understand billing processes within Microsoft Ads.
  • Learn about agency management within the Microsoft Ads environment.
  • Import campaigns and data from Google Ads.
  • Access resources and certifications offered by Microsoft Ads.

Course Content

Introduction to Microsoft Ads

Creating First Microsoft Campaign

Keyword Research & Analysis

Introduction to Ads Formats

Ad Extensions & Bidding Strategy

Microsoft Remarketing Campaign

Additional Types of Campaign

Working with Shared Library

Working with Planning

Other Important Topics