Linkedin Ads Masterclass: Step by Step: Basic to Advance
Instructor
KuKu
Reviews
What You'll Learn?
- Overview and introduction to LinkedIn Ads
- Essential requirements for creating effective LinkedIn campaigns
- Setting up and structuring a LinkedIn Ads account
- Understanding the auction system, bidding strategies, and ad relevance
- Creating campaign groups, campaigns, and ads within LinkedIn
- Identifying key metrics for ad performance evaluation
- Conducting live walkthroughs of LinkedIn's Campaign Manager
- Establishing campaign goals and budgeting
- Advanced targeting techniques for campaign optimization
- Designing and deploying compelling ad creatives
- Structuring campaigns for increased engagement and conversion
- Exploring advanced ad formats and bidding strategies
- Setting up LinkedIn Insight Tag for tracking conversions
- Configuring events for LinkedIn conversion tracking
- Audience setup for precise targeting and remarketing campaigns
- Differentiating and implementing various campaign types, including Lead Generation, Carousel, Conversation, Document, and Video-Based Campaigns
- Learning miscellaneous topics related to LinkedIn Ads, including reporting and billing processes
- Marketers seeking to enhance their digital advertising skills with LinkedIn-specific techniques.
- Business owners aiming to expand their reach and generate leads on LinkedIn.
- Sales professionals looking to boost sales through targeted LinkedIn campaigns.
- Social media managers wanting to develop or refine a LinkedIn advertising strategy.
- Entrepreneurs who plan to leverage LinkedIn for brand awareness and growth.
- Digital marketing students or recent graduates aiming to add LinkedIn Ads to their skill set.
- Freelancers intending to offer LinkedIn ad services to clients.
- Career professionals interested in understanding how LinkedIn Ads can benefit their personal branding.
- Companies aiming to train their marketing teams in LinkedIn Ads for better ROI.
- B2B marketers who want to effectively reach decision-makers and professionals.
- Eager to Learn
- Nothing Required
- Internet Connection
- 4 hours on-demand video
- 1 article
- Access on mobile and TV
- Full lifetime access
- Certificate of completion